IRA Higdon Grocers | Cairo, GA

This medium-sized commercial grocer is a long established family business serving many of the Independent Grocers Association (IGA) chain of stores throughout the southeast.

IRA Higdon is a solid, well-respected company with family roots that go back to 190?. The company recently installed new management, made up of younger family members of the Higdon clan, and wanted to bring a fresh, new image to the public, yet a desire to retain the Higdon tradition of personalized service to the industry.

We began a new branding process with a contemporary red, black and white logo, emphasizing the IH in a 3-color display.

A sales brochure, designed to highlight tradition with original period photography allowed for sales agents to have it serve as both a price-list holder, and leave behind piece.

Next trade press advertising, and a new trade show booth mixed with a heavy dose of public relations helped to establish the new management team and its perspective for a future of continued service to clients.

Concurrent with media activity, the IRA Higdon trucks were emblazed with the new logo, and painted with a bold red and white theme to distinguish them from all the others on the road – The IRA Higdon ‘mobile billboards’ soon appeared all over the southeast.

The campaign was a success, and we continue to fine-tune the brand with regular updates.